December 23, 2024
2015 Year in Review PDF Print Email

We begin our 15th year as a business and communication agency with immense gratitude for all of you, our clients. Our reward and satisfaction comes when we can help you make a difference with an opportunity, challenge, or strengthening your leadership communication skills. And, a big thanks for helping support one of the Siegfried Dunlay core values: to enjoy our work, and have some laughs along the way!

Our sample list of clients this year includes Best Buy, Brownhouse, Cargill, General Mills, Land O’Lakes, Larson Manufacturing, SJE Rhombus, Sprocket and Valspar.

Here are a few highlights of the work that kept us busy in 2015.

Leadership Coaching and Presentations

Coached a variety of mid-to-senior level leaders over multi-month engagements, helping them hone their communication skills and leadership presence to extend their competencies as leaders.

Helped executives prepare for a variety of presentations including board meetings, national sales meetings, customer meetings, employee and community events.

Worked with a global sales team to fine-tune presentation skills, evolving skills from selling to teaching.

Created a variety of dynamic, graphic PowerPoint presentations for board meetings, key customer meetings, national sales meetings, sales opportunities and RFPs, product launches, brand launches, employee meetings and community events.

Developed a series of presentations to meet CEU-accredited courses for a targeted business sector.


Customer Engagement, Marketing and Sales

Launched several new products by developing all marketing materials including key message platforms, sell sheets, technical literature, PowerPoint presentations, graphics and media relations/press releases.

Finalized comprehensive, global sales and marketing toolkit including nearly 100 pieces of product literature covering all offerings within the business.

Managed Public Relations campaign for major global client at an industry trade show including pre-show promotion, press releases, executive media interviews and briefings, VIP event and social media photo strategy held at exhibit booth.

Revamped dozens of technical literature documents to ensure consistent approach, content and branding for global client.

Research content and developed series of technical whitepapers to educate customers.

Wrote web copy for several clients revamping their web sites including manufacturers and builders.

Built expansive digital asset library to reside in the cloud for client that included logos, product and application photos.

Created educational posters on a business’s technical solutions for Board of Directors meeting, requiring writing, editing, design and production to meet tight timeline.

Drove editorial coverage in key magazines for several customers including a feature story and magazine cover.

Helped new non-profit organization launch including opening event invitation, emails and website.

Created turnkey solution for technical team to create 500 pieces of custom technical literature including designing templates, providing editing guidelines and creating a document management system.


High-Concern and Strategic Meetings

Managed a high-concern communication challenge related to product performance that involved many diverse audiences including the Consumer Product Safety Commission to achieve a successful business outcome.

Designed and facilitated global operations strategy meeting.

Conducted research on customer engagement and marketing tools as input for national sales meeting.

Helped a client create and pilot new employee onboarding training materials including PowerPoint presentation, reference materials and ice-breakers.


We love the work we do, and the feedback we receive from clients is the best part of our day:

"Thank you for your work on our product issue. You are both becoming friends as well as a valued part of my 'Cabinet.' Thank you for all that you did for us."
—CFO

"The research report Siegfried Dunlay did was great. You guys did a fantastic job. Thank you."
—Marketing Client

"Thank you so much for your amazing help to re-write our website copy [that was written initially by another agency] so quickly!!! You guys are the best."
—Global Marketing Communication Client“

"Our manager has made great progress in your program. She's taken it to the next level…demonstrating big-picture thinking, solid presentation skills and the confidence to really lead.”
—Communication Coaching Sponsor

Visit our testimonials to read more.

As we look forward to 2016, we promise to continue to challenge ourselves to do our best work, which helps our clients achieve their best outcomes. This is what energizes and inspires us.

In the name of our clients, we have provided financial and volunteer support for two nonprofit organizations doing vital work in our communities to strengthen individuals and families: NAMI works to improve the lives of children, adults and families dealing with mental illness, and SAVE helps prevent suicide by raising awareness and educating the public.  

 Wishing you all the best,


Barbara and Janell