CHALLENGE:
The vice president of a national manufacturer in the aeronautical industry was a seasoned marketing veteran when it came to sales pitches but only had two hours to prepare for a CNN interview.

APPROACH:
Siegfried Dunlay developed key messages real-time working with the client and practiced answers to likely questions that would be asked along with succinct answers. The team also provided in-studio support during the taping.

RESULTS:
The interview resulted in an excellent three-minute segment aired on CNN American Morning and focused on the benefits of whole-plane parachutes. The story was seen by millions.

"Years of experience and a few seconds to tell your story on CNN, you better have your act together. Barbara and Janell went beyond the extra mile to help me get ready in a few short hours for an on camera interview with CNN's Miles O'Brien. This was one of the most widespread marketing opportunities we have had in the 26-year history of our company, and Siegfried Dunlay played a pivotal role to prepare me to deliver our company story."
     —Sales Vice President