Aristotle, the Greek philosopher, identified three keys to success in public speaking that still hold true today:

1. Use Logic—Facts. Make your content useful and understand that your facts won’t always stand alone. Provide context to make sense to your audience.

2. Appeal to Pathos—Emotion. Understand your audiences’ state of mind. Show how your course of action will solve their problems.

3. Build Ethos—Credibility. Present your expertise in a credible fashion.

Keep these three simple thoughts top of mind to be more persuasive in your next speech.

"People buy into the leader before they buy into the vision."
–John C. Maxwell