Whenever you are preparing to communicate, think about the “headline” you want your audience to remember. Write it down. Then, determine the key points you need to make to drive that headline. Organize your content around three main points to make it easy for your audience to remember.

Be VERY clear about your purpose: Are you communicating to share information? Drive an action? Inspire your audience? Make a decision? Problem solve?

Remember—write your headline before you speak, deliver your 3 key messages succinctly and know what outcome you are achieving. This is a simple formula for success.